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Foundation

Trinny Woodall-avatar
Forget traditional foundation formulas, our lightweight heroes create a glowing, buildable base while still being breathable.
Trinny WoodallFounder & CEO
BFF All Day
18 shades
Foundation

BFF All Day

Soft matte coverage and clever shine control

Choose shade
$75.00
Just A Touch
25 shades
Foundation + Concealer

Just A Touch

Pigment-rich coverage for precise cover-ups

Choose shade
$50.00
Complexion T-Brush
Makeup brush

Complexion T-Brush

Dome-shaped, base-perfecting brush for a seamless finish

Good Foundations
Worth $150
Choose your shades
FOUNDATION + SKIN PERFECTOR

Good Foundations

The foundations for a great skin day; bestselling, glow-boosting skin perfector and long-lasting natural matte foundation

Choose shades
$146.00

The T-Zone

Read, watch and be inspired...

BLOG How to apply your base like a makeup artist

How to apply foundation like a makeup artist

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BLOG How to build up foundation coverage

How to build up foundation coverage without looking cakey

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Should you apply foundation or concealer first?

Should you apply foundation or concealer first?

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BLOG What is serum foundation

Serum foundation is the base upgrade we all need

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