


30 FarbtöneFEARLESS Skin Tint Drops
Federleichte, mittlere Deckkraft mit strahlendem Finish
Farbton auswählenFree Be Your Best Mini with code WELCOMEGIFT on 1st orders €70+

Is your foundation no longer delivering quite like it used to? Maybe it’s started settling into fine lines, or the colour match just feels off. The best foundation for ageing skin is the one that makes you feel like the best version of you. The one that makes your complexion look glowing, fresh and full of life.
How to choose the best foundation for 40+ skin
Start by deciding how much coverage you’d like. Do you want just a hint of tint, or a formula with enough coverage to blur pigmentation and take the edge off of redness? Then think about how you want to apply your base. Do you have the patience for brushes or would you rather have something you can smooth on with your fingers? Once you have decided on a formula, you’ll need to find the right shade to seamlessly suit your skin tone. Match2Me helps you discover the perfect makeup shades to suit your unique combination of skin, hair and eye colour.
If you hate foundation… Try BFF SPF 30 Cream
Our lightweight skin perfector is perfect if you want a little coverage, without actually committing to a skin tint or foundation. This cult favourite skincare-makeup hybrid marries sheer, glowy coverage with everyday UV protection. It’s formulated with microencapsulated pigments that blend seamlessly with your skin tone to disguise redness for an effortless no-makeup makeup look.
If your foundation is ageing you… Try FEARLESS Skin Tint Drops
FEARLESS Skin Tint Drops are made for the skin you have now, not the skin you had 20 years ago. Traditional foundations can be coverage-only, without any skincare ingredients in the formula to care for your skin. These old-fashioned formulas can clog pores, have a thick, heavy feeling, or can look cakey and emphasise fine lines. FEARLESS Skin Tint Drops are a sophisticated upgrade with a weightless texture for softly luminous, buildable coverage and added skincare benefits. You’ll find radiance-boosting evodia rutaecarpa, skin-loving biomimetic lipids and line-smoothing niacinamide in the formula.
If you want to visibly reduce the appearance of stress… Try BFF De-Stress
Our first-of-its-kind tinted serum was created to combat the visible signs of everyday stress, like lack of sleep, pollution, and high cortisol levels, that leave skin looking dull and tired thanks to our exclusive NP-TriOx™ technology. Our bestselling skincare-makeup hybrid provides a breathable, buildable radiant veil of coverage that neutralises redness and evens tone.
If you want long-lasting, soft matte coverage… Try BFF All Day
If you’re looking for a foundation that doesn’t look cakey or disappear throughout the day, BFF All Day is your new staple. Our foundation boasts all-day staying power, with long-lasting pigments that keep it feeling fresh and comfortable all day long. It delivers medium yet lightweight coverage with zero creasing or settling into fine lines. It’s also formulated with pro-ceramide to help smooth skin texture over time, and B3 to help reduce the appearance of fine lines.
What type of foundation is best for ageing skin?
The lighter the better. Traditional, full coverage foundations no longer suit the needs of ageing skin – your skin has evolved, but they haven’t. Look for lightweight bases formulated with active, skincare ingredients that support your skin.
How do I stop foundation from settling into my wrinkles?
It’s all in the consistency of the foundation. Anything too heavy will draw attention to lines, but fluid, second-skin tints and perfectors will glide over them. If lines are a bugbear of yours, try Miracle Blur. Our line filler instantly blurs and fills even deep wrinkles and can be worn over or under your base.
Is liquid foundation good for 40+ skin?
Absolutely. Liquid foundation is far more forgiving than powder and leaves skin looking much fresher. Liquid foundation is a huge category though, spanning skin perfectors and skin tints through to high-coverage foundations, so take the time to find the formula that best suits your needs.
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