Foundation

BFF All Day

FINISH: Soft-matte

COVERAGE: Medium to full

BENEFITS: Long-lasting pigments • Helps smooth skin

Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Quantity
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over 1650.00 kr

AWARDS: BEST FOUNDATION: Trinny London - BFF All Day Foundation (HiStyle's Best Beauty Buy awards, IRE, 2025)

USER TRIALS:

80% agree redness and imperfections are instantly covered*

93% agree BFF All Day doesn't look cakey**

92% agree BFF All Day makes skin look smoother**

94% agree BFF All Day feels breathable**

89% agree BFF All Day leaves skin feeling moisturised throughout the day**

90% agree BFF All Day doesn’t crease throughout the day***

90% agree BFF All Day doesn’t settle into fine lines throughout the day***

92% agree BFF All Day feels comfortable all day***

*In a study of 125 people for 1 day

** In a study of 125 people for 7 days

*** In a study of 125 people for 28 days

This is coverage without the cake. Long-lasting pigments mean our foundation stays fresh and feels comfortable all day long, while delivering medium yet impressively lightweight coverage with zero cakiness, creasing, or settling into fine lines. Instead of just sitting on the surface, BFF All Day is packed with active skincare ingredients that work hard throughout the day. Pro-ceramide helps to smooth skin texture over time, and vitamin B3 reduces the appearance of fine lines by reinforcing the skin’s structure.

Your BFF All Day FAQs

Application tips

How to apply BFF All Day

1.
Take one or two pumps and blend into your skin using your fingers or our Complexion T-Brush
2.
If you want a little extra coverage, tap Just A Touch foundation-concealer onto your skin and blend

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How BFF All Day compares to the rest of our collection

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