Busy

Foundation

Trinny Woodall-avatar
Forget traditional foundation formulas, our lightweight heroes create a glowing, buildable base while still being breathable.
Trinny WoodallFounder & CEO
BFF All Day
18 shades
Foundation

BFF All Day

Long-lasting foundation with a natural matte finish

Choose shade
$82.00
Complexion T-Brush
Makeup brush

Complexion T-Brush

Dome-shaped, base-perfecting brush for a seamless finish

Good Foundations
Worth $164
Choose your shades
FOUNDATION + SKIN PERFECTOR

Good Foundations

The foundations for a great skin day; bestselling, glow-boosting skin perfector and long-lasting natural matte foundation

The T-Zone

Read, watch and be inspired...

BLOG How to apply your base like a makeup artist

How to apply foundation like a makeup artist

read more
BLOG How to build up foundation coverage

How to build up foundation coverage without looking cakey

read more
Should you apply foundation or concealer first?

Should you apply foundation or concealer first?

read more
BLOG What is serum foundation

Serum foundation is the base upgrade we all need

read more