BFF All Day

Lightweight yet long-wearing, BFF All Day is the secret to coverage without the cake.

Our breathable foundation gives a modern, natural matte finish that stays put all day (or night) long. Enriched with pro-ceramide and vitamin B3 to bring out the best of your complexion, our formula smooths skin and reduces the appearance of fine lines. This is comfortable coverage you can rely on all day.

Perfect for

All skin types

Coverage level

Natural matte, medium coverage



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Free delivery

on orders over $150.00


Choose 3 free samples

at checkout

Good Foundations

BFF All Day + BFF SPF30 Cream


All-day staying power

Long-lasting pigments stay fresh and feel comfortable all day long

Coverage without the cake

No caking, no creasing, no settling into fine lines – just that freshly applied finish from AM to PM

Smooths skin

Our formula glides on for an instant smoothing effect while pro-ceramide helps to smooth skin texture over time

Reduces the appearance of lines

Vitamin B3 reduces the appearance of fine lines by helping to reinforce the skin’s structure (think of it like scaffolding)


Application tips

How to apply BFF All Day

  1. Take one or two pumps and blend into your skin using your fingers or our Complexion T-Brush

  2. If you want a little extra coverage, tap Just A Touch foundation-concealer onto your skin and blend

Find your perfect shade below

How BFF All Day compares to the rest of our collection

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Your BFF All Day FAQs

It couldn’t be easier – head over to our innovative Match2Me tool to find your perfect shade.

BFF De-Stress is our first-of-its-kind tinted serum that helps manage the appearance of stress on your skin and provides medium, radiant coverage. It’s perfect for normal or dry skin in need of a boost. BFF All Day is our lightweight yet long-wearing natural matte foundation – it’s great for all skin types and delivers, medium, buildable coverage that stays put all day long.

BFF All Day is a medium, buildable foundation – this means that it can be layered to provide fuller coverage without looking heavy and cakey on the skin.


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