Our Story

Trinny Woodall

For the last 20 years I have worked with women all over the world. I help them find the most flattering styles, the best skincare, and the most hard-working, perfectly matched, foolproof makeup ❤ As I travelled the globe, I improvised my own personalised makeup kit. In a quest for the perfect tone and consistency I would mix a stick foundation with a liquid, blend a lip tint with a gloss... I mushed up colours and decanted them into little pots. And then I thought, "there has to be a better way". The big idea was born: a portable, versatile range of makeup, with colours to suit every woman. ❤ After 3 years of experimenting, planning, developing formulas, and state-of-the-art technology to pinpoint which makeup truly suits you, welcome to the ultimate easy, modern, do-it-everywhere, premium makeup brand: TRINNY LONDON.

Welcome To

The Team

It takes a team to build a brand. As our vision expands, our numbers increase, and it seems that our office space shrinks by the day. New offices beckon soon, but right now we are focused on working all hours, to bring you TRINNY LONDON...


Mark McGuinness-Smith

Responsible for all Operational and Financial aspects of the business. Least likely to say: where's my stack?


Federica Valla

I deal with the day to day Operations and Management of the team. When I want to relax I water my cactus.

Makeup Artist

Charlotte Ribeyro

I've been a makeup artist for 18 years and have a background in Fine Art. I am VERY fussy about colour. Likes a premium vintage bargain and men in white vans

Social Media

Chloé Dall’Olio

I have a background in visual arts and communication, film all of Trinny's Instagrams and creatives. Addicted to performing arts and dark chocolate 75%.


Jay Jetley

Responsible for all technology within the business. In 2016 I ran the Brighton and London Marathons on consecutive Sundays (and finished both in under 4 hours).

Customer Service

Davinia Teacher

I look after customer enquiries and you might find me dotted around the site as one of the models.


Camila Gonzalez Corea

Costa Rican artist- a background in cinematography and videography. Obsessed with cats, but actually allergic to them.


Anna Mårtensson

Beauty/Fashion photographer with a Bachelor from Parsons in New York. Based between London and Stockholm. Have blood group B- (only 1.5% in the world).

Research And Development

Theresa Jones

With over 20 years experience in Product Development and Marketing in the beauty sector, I head up the R&D for the Trinny London range. Eating frozen peas makes me shiver.

Social Media

Ross Warren

Digital Marketer across Fashion to Ad Land, Pet Tech and now Trinny London. I spend a lot of time dancing in the mirror to house tunes...

Social Media

Lily Gee

I work directly with the #TrinnyTribe, reposting their content, and growing our community. At 12 I was home schooled while traveling around Europe in caravan with my family.

Graphic Designer

Will Dymoke

I am a graphic designer who is all about dabbing, padding and banners.