Busy

Lip

From subtle shimmers to multitasking mattes, our creamy lip colours are a staple in any makeup routine

Just Joyous
11 shades
SUBTLE SHINE LIPSTICK

Just Joyous

FORMULA

Hydrating + nourishing

COVERAGE

Buildable

FINISH

High-shine

Choose shade
£26.00
Sheer Shimmer
12 shades
Lip + Cheek

Sheer Shimmer

FORMULA

Multitasking + lightweight

COVERAGE

Sheer

FINISH

Pearlescent shine

Choose shade
£24.00
Lip2Cheek
11 shades
Lip + Cheek

Lip2Cheek

FORMULA

Multitasking + long-lasting

COVERAGE

High

FINISH

Matte

Choose shade
£26.00
Lip Glow
10 shades
Lip Gloss

Lip Glow

FORMULA

Hydrating + lightweight

COVERAGE

Sheer

FINISH

Glossy

Choose shade
£16.00
Lip Love
Sacha
Metallic Lip

Lip Love

FORMULA

Moisturising + nourishing

COVERAGE

Medium-high

FINISH

Metallic

T-Kit
3-in-1 Brush Set

T-Kit

Portable, stackable, travelling 3-in-1 brush set

Lip & Cheek T-Tones
Lady J + Nicole
Split Pot Lip + Cheek Duo

Lip & Cheek T-Tones

Two bestselling lip and cheek shades in one pot

Lip Treat
Anna
Lip balm

Lip Treat

Soft and hydrating lip-loving balm

Statement Lip
Worth £70
Choose your shades
LIP COLOUR, EYE SHADE + LIP + CHEEK

Statement Lip

Just Joyous, Lip2Cheek and Eye2Eye. For an effortless look that lets your lips do the talking.

Build my stack
£64.00
play-video

How to prep your lips before applying lipstick

Just like prepping your skin before going in with foundation, taking a moment to prime your lips will help create the best base for your cream lipstick or lip gloss. Dry lips are your lipstick's enemy, as any dryness will lead to patchiness or visible flakes. To smooth your pout, use a little sugar mixed with water to gently exfoliate your lips, revealing a fresh base. If your lips are feeling dehydrated, apply a little lip balm to boost moisture and keep them nourished.

How to apply cream lipstick

Not sure where to start? Here is our expert-approved guide to nailing the perfect lip colour application…

  1. Apply a thin layer of Lip Treat – this will keep your lips moisturised and help avoid any dryness that could impact the finish of your lip look. Be careful not to apply too much, as this could lead to patchiness or your product sliding.
  2. Smooth some Miracle Blur around your lips to prevent any bleeding or feathering, and to fill in any fine lines.
  3. If you’re looking for a low-maintenance wash of colour, use your fingers or a brush to swipe a small amount of product onto your lips..
  4. If you’re looking for a bold look, use the T-Kit to line your lips first. Then fill in the rest of your lips and build up the intensity by applying more colour in light layers.
  5. If you need to tidy up any mishaps, use the Conceal/Eye Contour T-Brush to blend some of your concealer around your lips and buff into the rest of your base.
play-video

Your lip FAQs

Simple – complete your Match2Me profile to find your perfect lip colour shades based on your unique combination of skin, hair and eye colours.

Not only can wearing cream lipstick brighten your whole complexion, but it can also help you make a statement. Whether you prefer a glossy formula or matte, a bold bright or a subtle shade, our cream-based lipsticks lift your look and are the perfect finishing touch.

A lip balm will help keep your lips hydrated and nourished. Keep a balm on hand throughout the day for top-ups, and for the ultimate lip-loving boost, apply a thick coat before you head to bed. You can also apply a little over the top of our Lip2Cheek shades for added moisture and a soft, glowy sheen.

In short, Lip2Cheek is our buildable pop of multitasking colour for your lips and cheeks. Lip Glow is our next-generation lip gloss with a sheer, buildable tint, while Sheer Shimmer is our pot of tinted iridescence – which can also be used on the lips or cheeks. If you’re looking to make a statement, you’ll love Lip Luxe, our rich, densely pigmented lipstick, and Lip Love, our cream-based metallic lip colour.

The T-Zone

Read, watch and be inspired...

BLOG Yes, you can wear pink lipstick

Find the right pink lipstick for you

read more
BLOG Best red lipstick for you

Best red lipstick according to your skin tone

read more
Getting WFH Ready With Mary

Getting WFH ready with Mary

read more
Red Lip Masterclass

Red Lip Masterclass

read more
BLOG How to make your lips look fuller with makeup

How to make your lips look fuller with makeup

read more
BLOG Why lightweight makeup is the secret to glowing skin- Sheer makeup is the secret to skin that glows

Natural makeup looks for fresh, glowing skin

read more