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All Makeup

From skincare-makeup hybrids to the perfect highlighter, shop our collection of cream-based confidence-boosters and build your bespoke stack

Bestsellers

The cult favourites our community is loving

Face

Everything you need for a glowing base

Cheek

Cream-based shades to lift your complexion

Eyes

Eye-opening essentials to transform your look

Lips

Matte, shimmer, gloss and glow for every mood

ACCESSORIES

Beauty bags, bespoke brushes and nifty tools

Makeup Stacks

Curated makeup looks in personalised shades

BFF All Day
NEW
18 shades
Foundation

BFF All Day

Long-lasting foundation with a natural matte finish

BFF SPF 30 Cream
5 shades
Skin Perfector

BFF SPF 30 Cream

SPF 30 to protect, perfect and give skin a healthy glow

£39.00
Eye2Eye
32 shades
Eye Shade

Eye2Eye

Easy-to-use, cream-based eye shades

£18.00
BFF De-Stress
12 shades
Tinted Serum

BFF De-Stress

Radiant coverage for stressed skin in need of a boost

£39.00
Miracle Blur
BESTSELLER
Miracle Blur
Lip + Line Filler

Miracle Blur

Skin-smoothing, pore-blurring lip and line filler

£26.00
BFF Eye
12 shades
Serum-Concealer

BFF Eye

Serum-concealer to brighten tired-looking eyes

£28.00
Sheer Shimmer
12 shades
Lip + Cheek

Sheer Shimmer

Multitasking tinted shimmer for lips and cheeks

£24.00
Lip2Cheek
STACK STAPLE
11 shades
Lip + Cheek

Lip2Cheek

Multitasking lip and cheek colour

£26.00
Lip Glow
11 shades
Lip Gloss

Lip Glow

Next-generation lip gloss with a sheer, buildable tint

£16.00
Lash2Brow
5 shades
Mascara + Brow

Lash2Brow

Dual-ended definer for lashes and brows

£28.00
Flush Blush
6 shades
Blusher

Flush Blush

Cream-based blusher for a healthy-looking complexion

£22.00
Just A Touch
25 shades
Foundation + Concealer

Just A Touch

Pigment-rich coverage for precise cover-ups

£28.00
Golden Glow
4 shades
Bronzer

Golden Glow

Cream-based bronzer for a sunkissed glow

£25.00
Lip Luxe
8 shades
Lip Colour

Lip Luxe

Rich, cream-based colour to dress up your lips

£22.00
Eyetallics
8 shades
Metallic Eye Shade

Eyetallics

Shimmering shades for minimal effort and maximum payoff

£18.00
The Right Light
4 shades
Highlighter

The Right Light

Subtly transformative cream-based highlighter

£25.00
Cheekbones
3 shades
Contour

Cheekbones

Cream-based contour to lift, sculpt and define

£25.00
Face Finish
Face Finish
Mattifying Balm

Face Finish

Our pot of wonder to zap shine and blur lines

£25.00
Lip Love
4 shades
Metallic Lip

Lip Love

Cream-based, metallic lip colour

£24.00
Lip Treat
Anna
Lip balm

Lip Treat

Soft and hydrating lip-loving balm

£20.00
Eye2Eye T-Tones
4 shades
Split Pot Eyeshadow Duo

Eye2Eye T-Tones

Double the colour and double the joy

£20.00
Lip & Cheek T-Tones
3 shades
Split Pot Lip + Cheek Duo

Lip & Cheek T-Tones

When two become one, it’s double the fun

£24.00
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Personalised makeup with Match2Me

Find your perfect makeup shades and join over one million people who have completed their Match2Me profile

Find your match
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What’s a skincare-makeup hybrid?

Traditional makeup formulas, such as concealer and foundation, don’t always have additional ingredients that care for your skin – that’s where our skincare-makeup hybrids are different. Our innovative formulations are developed with highly active skincare ingredients to help address any specific skin concerns you might have, such as dullness or dehydration.

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Your makeup FAQs

You’ll see us talking about this a lot – a stack is our time-saving tower of personalised makeup, made up of individual pots of product. Our cream-based products are in handy T-Pots so they can effortlessly click together to create one portable, streamlined stack of makeup.

All of our makeup is cream-based, so can easily be applied using your fingers. If you’d rather use brushes, head to our accessories page to find your perfect tools.

Seen something you like and want to know more? There’s a step-by-step guide from one of our Pro Makeup Artists on every product page. You can also discover more on The T-Zone and learn from our expert-approved tips.

Of course. We have various virtual and in-store appointments available with our talented Pro Makeup Artist team – head to our appointments page to book at a time and place that suits you.

There are so many reasons! Firstly, powdered products can sometimes leave skin looking and feeling heavy and cakey, whereas cream products leave the skin fresh. Cream-based makeup is easier to blend and buff compared to their powdered friends, which means application is seamless and effortless (and not to mention quicker). The soft, creamy texture also means that any mistakes can be blended away in seconds.

The T-Zone

Read, watch and be inspired...

Discover the T-Zone blog
Makeup Moment Softly Smoky Sacha 400x400

How to create a softly smoky look in minutes

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BLOG How to cover skin redness with makeup

How to cover skin redness with makeup

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Q&A: Answering Your Lash2Brow Questions

Q&A: Answering Your Lash2Brow Questions

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BLOG Colour range for our cream eyeshadows

Which cream eyeshadow colour is best for you?

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Discover the T-Zone blog