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All Makeup

From skincare-makeup hybrids to the perfect highlighter, shop our collection of cream-based confidence-boosters and build your bespoke stack

Bestsellers

The cult favourites our community is loving

Face

Everything you need for a glowing base

Cheek

Cream-based shades to lift your complexion

Eyes

Eye-opening essentials to transform your look

Lips

Matte, shimmer, gloss and glow for every mood

ACCESSORIES

Beauty bags, bespoke brushes and nifty tools

Bestsellers

The cult favourites our community is loving

Face

Everything you need for a glowing base

Cheek

Cream-based shades to lift your complexion

Eyes

Eye-opening essentials to transform your look

Lips

Matte, shimmer, gloss and glow for every mood

ACCESSORIES

Beauty bags, bespoke brushes and nifty tools

5 shades
Skin Perfector
BFF SPF 30 Cream

SPF 30 to protect, perfect and give skin a healthy glow

£39.00

32 shades
Eye Shade
Eye2Eye

Easy-to-use, cream-based eye shades

£18.00

12 shades
Tinted Serum
BFF De-Stress

Radiant coverage for stressed skin in need of a boost

£39.00

Miracle Blur
Lip + Line Filler
Miracle Blur

Skin-smoothing, pore-blurring lip and line filler

£26.00

14 shades
Serum-Foundation
BFF Rebalance

Shine-reducing coverage to help oily skin find balance

£39.00

11 shades
Lip + Cheek
Lip2Cheek

Multitasking lip and cheek colour

£26.00

12 shades
Serum-Concealer
BFF Eye

Serum-concealer to brighten tired-looking eyes

£28.00

12 shades
Lip + Cheek
Sheer Shimmer

Multitasking tinted shimmer for lips and cheeks

£24.00

11 shades
Lip Gloss
Lip Glow

Next-generation lip gloss with a sheer, buildable tint

£16.00

5 shades
Mascara + Brow
Lash2Brow

Dual-ended definer for lashes and brows

£28.00

6 shades

Cream-based blusher for a healthy-looking complexion

£22.00

25 shades
Foundation + Concealer
Just A Touch

Pigment-rich coverage for precise cover-ups

£28.00

4 shades

Cream-based bronzer for a sunkissed glow

£25.00

8 shades
Lip Colour
Lip Luxe

Rich, cream-based colour to dress up your lips

£22.00

8 shades
Metallic Eye Shade
Eyetallics

Shimmering shades for minimal effort and maximum payoff

£18.00

4 shades
Highlighter
The Right Light

Subtly transformative cream-based highlighter

£25.00

3 shades
Contour
Cheekbones

Cream-based contour to lift, sculpt and define

£25.00

Face Finish
Mattifying Balm
Face Finish

Our pot of wonder to zap shine and blur lines

£25.00

4 shades
Metallic Lip
Lip Love

Cream-based, metallic lip colour

£24.00

Anna
Lip balm
Lip Treat

Soft and hydrating lip-loving balm

£20.00

4 shades
Split Pot Eyeshadow Duo
Eye2Eye T-Tones

Double the colour and double the joy

£20.00

3 shades
Split Pot Lip + Cheek Duo
Lip & Cheek T-Tones

When two become one, it’s double the fun

£24.00

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What’s a skincare-makeup hybrid?

Traditional makeup formulas, such as concealer and foundation, don’t always have additional ingredients that care for your skin – that’s where our skincare-makeup hybrids are different. Our innovative formulations are developed with highly active skincare ingredients to help address any specific skin concerns you might have, such as dullness or dehydration.

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Your makeup FAQs

You’ll see us talking about this a lot – a stack is our time-saving tower of personalised makeup, made up of individual pots of product. Our cream-based products are in handy T-Pots so they can effortlessly click together to create one portable, streamlined stack of makeup.

All of our makeup is cream-based, so can easily be applied using your fingers. If you’d rather use brushes, head to our accessories page to find your perfect tools.

Seen something you like and want to know more? There’s a step-by-step guide from one of our Pro Makeup Artists on every product page. You can also discover more on The T-Zone and learn from our expert-approved tips.

Of course. We have various virtual and in-store appointments available with our talented Pro Makeup Artist team – head to our appointments page to book at a time and place that suits you.

There are so many reasons! Firstly, powdered products can sometimes leave skin looking and feeling heavy and cakey, whereas cream products leave the skin fresh. Cream-based makeup is easier to blend and buff compared to their powdered friends, which means application is seamless and effortless (and not to mention quicker). The soft, creamy texture also means that any mistakes can be blended away in seconds.