Lightweight yet long-wearing, BFF All Day is the secret to coverage without the cake.
Our breathable foundation gives a modern, natural matte finish that stays put all day (or night) long. Enriched with pro-ceramide and vitamin B3 to bring out the best of your complexion, our formula smooths skin and reduces the appearance of fine lines. This is comfortable coverage you can rely on all day.
All skin types
Natural matte, medium coverage
How BFF All Day compares to the rest of our collection
How do I find my foundation shade?
What’s the difference between BFF All Day and BFF De-Stress?
BFF De-Stress is our first-of-its-kind tinted serum that helps manage the appearance of stress on your skin and provides medium, radiant coverage. It’s perfect for normal or dry skin in need of a boost. BFF All Day is our lightweight yet long-wearing natural matte foundation – it’s great for all skin types and delivers, medium, buildable coverage that stays put all day long.
Is this a full-coverage foundation?
BFF All Day is a medium, buildable foundation – this means that it can be layered to provide fuller coverage without looking heavy and cakey on the skin.