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Makeup bestsellers

Discover our most popular makeup must-haves, from skincare-makeup hybrids to our iconic cream-based pots of joy and our sell-out lip and line filler

Face

5 shades

Skin Perfector

BFF Cream

Skin perfector with sheer, glowing coverage

$54.00

Miracle Blur

Lip + Line Filler

Miracle Blur

Skin-smoothing, pore-blurring lip and line filler

$36.00

12 shades

Serum-Concealer

BFF Eye

Serum-concealer to brighten tired-looking eyes

$39.00

12 shades

Tinted Serum

BFF De-Stress

Radiant coverage for stressed skin in need of a boost

$54.00

Eye

Wisdom

Eye Shade

Eye2Eye

Easy-to-use, cream-based eye shades

$25.00

Virtue

Eye Shade

Eye2Eye

Easy-to-use, cream-based eye shades

$25.00

Dawn

Eye Shade

Eye2Eye

Easy-to-use, cream-based eye shades

$25.00

Justice

Eye Shade

Eye2Eye

Easy-to-use, cream-based eye shades

$25.00

Lips

11 shades

Lip + Cheek

Lip2Cheek

Multitasking lip and cheek colour

$36.00

12 shades

Lip + Cheek

Sheer Shimmer

Multitasking tinted shimmer for lips and cheeks

$34.00