About us

Before Trinny London, our founder Trinny Woodall met over 3000 women around the world. What they had in common was a frustration around finding the right makeup and skincare routines, with products that were easy to apply and actually made a difference. Coupled with her own journey from acne to her best skin ever, Trinny was inspired to develop Trinny London and offer personalised, game-changing formulas developed with a focus on the skin first.

About us

It all started with the stack

Cream-based, multitasking portable pots of makeup that click seamlessly together and, crucially, make life easier. Trinny Woodall, forever battling an overflowing makeup bag, decided to decant her makeup essentials into portable pots. Her makeshift solution became the prototype for something far greater: a movement to rethink our beauty routines.
Skincare took longer

Skincare took longer

We have high standards and our formulas are testament to that – we use our own labs and the best, most cutting-edge active ingredients from around the world. No one can argue with hard numbers, so all our products face rigorous clinical testing until Trinny and the team know we have found The One. Innovation is at the heart of our brand – we never follow trends. Everything we create is skin-first, high-tech, and delivers on multiple levels. From cult skincare-makeup hybrids to award-winning skincare – every step of your routine is effortless, joyful and entirely tailored to you.

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Our community

Our community

We have permanent homes and pop-ups around the globe and we love to host. There’s an ever-expanding calendar of events, masterclasses, and expert makeup artist residencies where you can swatch, shop and socialise in person. And thanks to our global online community, the Trinny Tribe, we’re never far away.

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Your personalised routine

The antidote to trial and error, our unique digital profiling tool, Match2Me, has helped millions of people finally find their personalised skincare and makeup routines. Not sure what shade will make your eyes sparkle? Never clear on your PHAs from your BHAs? Think of Match2Me as the savviest makeup artist and skincare expert, choosing exactly what suits you and building you a personalised routine.