BFF All Day
Lauren - Ivory Bone for Fairest Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Rose - Neutral Vanilla for Fair Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Annie - Soft Shell For Light Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Izzy - Soft Sand for Light Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Amy - Cool Almond for Light Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Sophie - Soft Linen for Light-Medium Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Imy - Neutral Beige for Light-Medium Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Kelz - Sandy Beige for Light-Medium Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Georgia - Golden Sand for Light-Medium Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Jess - Golden Honey for Medium Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Nabi - Neutral Honey for Medium Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Sara - Golden Caramel for Medium-Deep Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Mitzi - Neutral Bronze for Medium-Deep Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Marina - Deep Caramel for Medium-Deep Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Junie - Warm Toffee for Deep Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Nyiaah - Neutral Nutmeg for Deep Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Lou - Cool Mocha for Deepest Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
Tiff Taff - Neutral Ebony for Deepest Skin
FINISH : Soft-matteCOVERAGE : Medium to fullBENEFITS : Long-lasting pigments • Helps smooth skin Long-lasting pigments mean BFF All Day stays fresh and feels comfortable, while delivering medium yet lightweight coverage with zero cakiness. Pro-ceramide helps to smooth skin texture, and vitamin B3 helps to smooth the appearance of lines.
PERFECT FOR
All skin types
COVERAGE LEVEL
Medium, buildable
PRODUCT DETAILS
Ingredients
AWARDS : BEST FOUNDATION: Trinny London - BFF All Day Foundation (HiStyle's Best Beauty Buy awards, IRE, 2025)
USER TRIALS :
80% agree redness and imperfections are instantly covered*
93% agree BFF All Day doesn't look cakey**
92% agree BFF All Day makes skin look smoother**
94% agree BFF All Day feels breathable**
89% agree BFF All Day leaves skin feeling moisturised throughout the day**
90% agree BFF All Day doesn’t crease throughout the day***
90% agree BFF All Day doesn’t settle into fine lines throughout the day***
92% agree BFF All Day feels comfortable all day***
*In a study of 125 people for 1 day
** In a study of 125 people for 7 days
*** In a study of 125 people for 28 days
This is coverage without the cake. Long-lasting pigments mean our foundation stays fresh and feels comfortable all day long, while delivering medium yet impressively lightweight coverage with zero cakiness, creasing, or settling into fine lines. Instead of just sitting on the surface, BFF All Day is packed with active skincare ingredients that work hard throughout the day. Pro-ceramide helps to smooth skin texture over time, and vitamin B3 reduces the appearance of fine lines by reinforcing the skin’s structure.
Pro-ceramide
Pro-ceramide helps to maintain the skin’s perfect moisture level and works to smooth skin over time, creating the perfect canvas for foundation to sit on.
Vitamin B3
This powerful vitamin reduces the appearance of fine lines by helping to reinforce the skin’s structure. Think of it like the scaffolding behind the scenes of your skin.
Aqua (Water/Eau), Dimethicone, Propanediol, Caprylic/Capric Triglyceride, Isododecane, Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Boron Nitride, Sorbitol, Niacinamide, Butyl Avocadate, Silica, Pentylene Glycol, Phenyl Trimethicone, Isononyl Isononanoate, Morinda Citrifolia (Noni) Fruit Extract, Diglycerin, Polysilicone-11, Mica, Parfum (Fragrance), Disteardimonium Hectorite, Triethoxycaprylylsilane, Honokiol, Salicyloyl Phytosphingosine, Aluminum Hydroxide, Citric Acid, Tin Oxide, Tocopherol, Chlorella Vulgaris Extract, Lactic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides)]