6th September 2023

BFF All Day: Finding your perfect shade

Long-wearing foundation that still looks (and feels) like your skin? This is the secret to coverage without the cake…

What comes to mind when you think of long-lasting coverage? Heavy formulas that burrow into your pores? That dreaded cakey feeling? A dry, powdery finish that you can just feel sitting on top of your skin?

BFF All Day foundation is the antidote to all of that…

Lightweight yet long-wearing, our natural matte formula is in it for the long haul – it lasts all day long without creasing, caking or settling into fine lines, even when the going gets tough.

Your skin still feels and looks like real skin – no matter how long you've been wearing it. Better yet, our formula is enriched with active skincare ingredients to give lacklustre complexions a boost. Pro-ceramide helps to smooth skin texture over time and vitamin B3 reduces the appearance of fine lines by helping to reinforce the skin’s structure (think of it like scaffolding, but far more glamorous).

BFF All Day is your best friend for busy days – running-around-latte-in-hand days, days full of important meetings, days defined by a never-ending to-do list. On days like this, there’s nothing quite like the confidence of all-day coverage.

BFF All Day is available in 18 shades – if you used to wear BFF Rebalance, see below for a full shade comparison to find your perfect match…

If you’re still not sure which shade is right for you, just make sure to complete your Match2Me.


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