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Trinny LondonTrinny London
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Our Story

Trinny Woodall

For the last 20 years I have worked with women all over the world. I help them find the most flattering styles, the best skincare, and the most hard-working, perfectly matched, foolproof makeup ❤ As I travelled the globe, I improvised my own personalised makeup kit. In a quest for the perfect tone and consistency I would mix a stick foundation with a liquid, blend a lip tint with a gloss... I mushed up colours and decanted them into little pots. And then I thought, "there has to be a better way". The big idea was born: a portable, versatile range of makeup, with colours to suit every woman. ❤ After 3 years of experimenting, planning, developing formulas, and state-of-the-art technology to pinpoint which makeup truly suits you, welcome to the ultimate easy, modern, do-it-everywhere, premium makeup brand: TRINNY LONDON.

Welcome To

The Team

It takes a team to build a brand. As our vision expands, our numbers increase, and it seems that our office space shrinks by the day. New offices beckon soon, but right now we are focused on working all hours, to bring you TRINNY LONDON...


Mark McGuinness-Smith

Responsible for all Operational and Financial aspects of the business. Least likely to say: where's my stack?


Federica Valla

I deal with the day to day Operations and Management of the team. When I want to relax I water my cactus.

Makeup Artist

Charlotte Ribeyro

I've been a makeup artist for 18 years and have a background in Fine Art. I am VERY fussy about colour. Likes a premium vintage bargain and men in white vans

Social Media

Chloé Dall’Olio

I have a background in visual arts and communication, film all of Trinny's Instagrams and creatives. Addicted to performing arts and dark chocolate 75%.


Jay Jetley

Responsible for all technology within the business. In 2016 I ran the Brighton and London Marathons on consecutive Sundays (and finished both in under 4 hours).

Social Media

Ross Warren

Digital Marketer across Fashion to Ad Land, Pet Tech and now Trinny London. I spend a lot of time dancing in the mirror to house tunes...

Social Media

Lulu Bradshaw

Video editing, social planning, GIF loving baby of the team… When I’m not wearing platforms I’m wearing a beret… Will do anything for a packet of Skips.


Aifric McCarthy

Professional stalker and loves a good spreadsheet… Owns 100th of a race horse, and smuggles Tayto back into the UK when ever I go home to Ireland…


Maiko Hudson

Researching new product left right and centre... Skincare obsessive who speaks 3 languages with secret skills in prosthetic makeup...