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Our Story

Trinny Woodall

For the last 20 years I have worked with women all over the world. I help them find the most flattering styles, the best skincare, and the most hard-working, perfectly matched, foolproof makeup ❤ As I travelled the globe, I improvised my own personalised makeup kit. In a quest for the perfect tone and consistency I would mix a stick foundation with a liquid, blend a lip tint with a gloss... I mushed up colours and decanted them into little pots. And then I thought, "there has to be a better way". The big idea was born: a portable, versatile range of makeup, with colours to suit every woman. ❤ After 3 years of experimenting, planning, developing formulas, and state-of-the-art technology to pinpoint which makeup truly suits you, welcome to the ultimate easy, modern, do-it-everywhere, premium makeup brand: TRINNY LONDON.