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Trinny London
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Our Story

Notorious for her honest and authentic advice, Trinny Woodall founded Trinny London in 2017 with one purpose – to give everyone the tools they need to feel their best. Banishing overflowing makeup bags for good, we introduced a streamlined solution called the stack: cream-based, multitasking little pots of joy that click seamlessly together. Then we took on the world of skincare with our game-changing skincare collection. Today, we’re continuously creating innovative products to revolutionise beauty routines across the globe.

Trinny Woodall, CEO and Founder

Following a twenty-year career in media, Trinny established herself as a trusted advisor, notorious for her honest advice helping people find their most complimentary styles, the best skincare and flattering makeup. In 2017, equipped with her unique idea of portable, stackable, premium makeup, she founded Trinny London on a mission to give everyone the tools they need to feel their best.

Now four years old and super-charged by Trinny’s unrivalled enthusiasm and entrepreneurial spirit, we have won countless awards and have been recognised as one of the fastest-growing brands in Europe. Trinny’s passion for business and entrepreneurship can be seen through her support of other start-up founders through mentoring, regularly speaking at industry events and launching the Elevator Pitch series on her Instagram – a space where female entrepreneurs are invited to pitch their business ideas to a wide audience.

Trinny Woodall, CEO and Founder

Following a twenty-year career in media, Trinny established herself as a trusted advisor, notorious for her honest advice helping people find their most complimentary styles, the best skincare and flattering makeup. In 2017, equipped with her unique idea of portable, stackable, premium makeup, she founded Trinny London on a mission to give everyone the tools they need to feel their best.

Now four years old and super-charged by Trinny’s unrivalled enthusiasm and entrepreneurial spirit, we have won countless awards and have been recognised as one of the fastest-growing brands in Europe. Trinny’s passion for business and entrepreneurship can be seen through her support of other start-up founders through mentoring, regularly speaking at industry events and launching the Elevator Pitch series on her Instagram – a space where female entrepreneurs are invited to pitch their business ideas to a wide audience.

Our History

We’ve come a long way since we were born in 2017. From working at Trinny’s dining room table to spreading across three floors of a bustling office and launching our ground-breaking skincare, our team has continued to grow and so has our collection – but we haven’t finished yet…

Join the Trinny Tribe

Join over 71,000 like-minded beauty lovers who support, empower and uplift one another. With a focus on community, conversation and feeling your best, the Trinny Tribe is a joyful place to be. Devoted to people sharing their stories and the products they love, the Trinny Tribe will be your source for inspiration, information, and a whole host of new BFFs.

Join the Trinny Tribe

Join over 71,000 like-minded beauty lovers who support, empower and uplift one another. With a focus on community, conversation and feeling your best, the Trinny Tribe is a joyful place to be. Devoted to people sharing their stories and the products they love, the Trinny Tribe will be your source for inspiration, information, and a whole host of new BFFs.

Join the team

Come and join us – we’re always on the lookout for people to join our talented and motivated team. Our purpose is to give our customers the tools and confidence to be their best, and we do this for our team too.

If you’re keen to join one of Europe’s fastest-growing beauty brands and be part of our slightly mad yet extraordinary team, we’d love to hear from you.

Join the team

Come and join us – we’re always on the lookout for people to join our talented and motivated team. Our purpose is to give our customers the tools and confidence to be their best, and we do this for our team too.

If you’re keen to join one of Europe’s fastest-growing beauty brands and be part of our slightly mad yet extraordinary team, we’d love to hear from you.