Foundation

BFF All Day

Long-lasting foundation that smooths skin and helps reduce the appearance of fine lines.

Breathable formula with a modern matte finish
Pro-ceramide to help smooth skin texture
Vitamin B3 to help reduce the appearance of fine lines

PERFECT FOR

All skin types

COVERAGE LEVEL

Medium, buildable

FINISH

Natural matte

Sophie - Soft Linen for Light-Medium Skin

Free delivery

on orders over $150.00

Choose 3 free samples

at checkout

All-day staying power

Long-lasting pigments stay fresh and feel comfortable all day long

Coverage without the cake

No caking, no creasing, no settling into fine lines – just that freshly applied finish from AM to PM

Smooths skin

Our formula glides on for an instant smoothing effect while pro-ceramide helps to smooth skin texture over time

Reduces the appearance of lines

Vitamin B3 reduces the appearance of fine lines by helping to reinforce the skin’s structure (think of it like scaffolding)

Application tips

How to apply BFF All Day

Take one or two pumps and blend into your skin using your fingers or our Complexion T-Brush
If you want a little extra coverage, tap Just A Touch foundation-concealer onto your skin and blend

As seen on…

Find your perfect shade below

How BFF All Day compares to the rest of our collection

Your BFF All Day FAQs

How do I find my foundation shade?

It couldn’t be easier – head over to our innovative Match2Me tool to find your perfect shade.

What’s the difference between BFF All Day and BFF De-Stress?

BFF De-Stress is our first-of-its-kind tinted serum that helps manage the appearance of stress on your skin and provides medium, radiant coverage. It’s perfect for normal or dry skin in need of a boost. BFF All Day is our lightweight yet long-wearing natural matte foundation – it’s great for all skin types and delivers, medium, buildable coverage that stays put all day long.

Is this a full-coverage foundation?

BFF All Day is a medium, buildable foundation – this means that it can be layered to provide fuller coverage without looking heavy and cakey on the skin.