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All Makeup

From skincare-makeup hybrids to the perfect highlighter, shop our collection of cream-based confidence-boosters and build your bespoke stack

Bestsellers

The cult favourites our community is loving

Face

Everything you need for a glowing base

Cheek

Cream-based shades to lift your complexion

Eyes

Eye-opening essentials to transform your look

Lips

Matte, shimmer, gloss and glow for every mood

ACCESSORIES

Beauty bags, bespoke brushes and nifty tools

Bestsellers

The cult favourites our community is loving

Face

Everything you need for a glowing base

Cheek

Cream-based shades to lift your complexion

Eyes

Eye-opening essentials to transform your look

Lips

Matte, shimmer, gloss and glow for every mood

ACCESSORIES

Beauty bags, bespoke brushes and nifty tools

5 shades
Skin Perfector
BFF SPF 30 Cream

SPF 30 to protect, perfect and give skin a healthy glow

520.00 kr

32 shades
Eye Shade
Eye2Eye

Easy-to-use, cream-based eye shades

240.00 kr

12 shades
Tinted Serum
BFF De-Stress

Radiant coverage for stressed skin in need of a boost

520.00 kr

Miracle Blur
Lip + Line Filler
Miracle Blur

Skin-smoothing, pore-blurring lip and line filler

345.00 kr

14 shades
Serum-Foundation
BFF Rebalance

Shine-reducing coverage to help oily skin find balance

520.00 kr

11 shades
Lip + Cheek
Lip2Cheek

Multitasking lip and cheek colour

345.00 kr

12 shades
Serum-Concealer
BFF Eye

Serum-concealer to brighten tired-looking eyes

370.00 kr

12 shades
Lip + Cheek
Sheer Shimmer

Multitasking tinted shimmer for lips and cheeks

320.00 kr

11 shades
Lip Gloss
Lip Glow

Next-generation lip gloss with a sheer, buildable tint

215.00 kr

5 shades
Mascara + Brow
Lash2Brow

Dual-ended definer for lashes and brows

370.00 kr

6 shades

Cream-based blusher for a healthy-looking complexion

290.00 kr

25 shades
Foundation + Concealer
Just A Touch

Pigment-rich coverage for precise cover-ups

370.00 kr

4 shades

Cream-based bronzer for a sunkissed glow

330.00 kr

8 shades
Lip Colour
Lip Luxe

Rich, cream-based colour to dress up your lips

240.00 kr

8 shades
Metallic Eye Shade
Eyetallics

Shimmering shades for minimal effort and maximum payoff

240.00 kr

4 shades
Highlighter
The Right Light

Subtly transformative cream-based highlighter

330.00 kr

3 shades
Contour
Cheekbones

Cream-based contour to lift, sculpt and define

330.00 kr

Face Finish
Mattifying Balm
Face Finish

Our pot of wonder to zap shine and blur lines

330.00 kr

4 shades
Metallic Lip
Lip Love

Cream-based, metallic lip colour

320.00 kr

Anna
Lip balm
Lip Treat

Soft and hydrating lip-loving balm

265.00 kr

4 shades
Split Pot Eyeshadow Duo
Eye2Eye T-Tones

Double the colour and double the joy

250.00 kr

3 shades
Split Pot Lip + Cheek Duo
Lip & Cheek T-Tones

When two become one, it’s double the fun

300.00 kr

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What’s a skincare-makeup hybrid?

Traditional makeup formulas, such as concealer and foundation, don’t always have additional ingredients that care for your skin – that’s where our skincare-makeup hybrids are different. Our innovative formulations are developed with highly active skincare ingredients to help address any specific skin concerns you might have, such as dullness or dehydration.

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Your makeup FAQs

You’ll see us talking about this a lot – a stack is our time-saving tower of personalised makeup, made up of individual pots of product. Our cream-based products are in handy T-Pots so they can effortlessly click together to create one portable, streamlined stack of makeup.

All of our makeup is cream-based, so can easily be applied using your fingers. If you’d rather use brushes, head to our accessories page to find your perfect tools.

Seen something you like and want to know more? There’s a step-by-step guide from one of our Pro Makeup Artists on every product page. You can also discover more on The T-Zone and learn from our expert-approved tips.

Of course. We have various virtual and in-store appointments available with our talented Pro Makeup Artist team – head to our appointments page to book at a time and place that suits you.

There are so many reasons! Firstly, powdered products can sometimes leave skin looking and feeling heavy and cakey, whereas cream products leave the skin fresh. Cream-based makeup is easier to blend and buff compared to their powdered friends, which means application is seamless and effortless (and not to mention quicker). The soft, creamy texture also means that any mistakes can be blended away in seconds.