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Trinny London
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About us

Founded by Trinny Woodall from her kitchen table in 2017, Trinny London was born with one goal in mind – to give everyone the tools to be their best. With inspiring innovation and a motto to rethink your routine, we’re proud of our global expansion and are now one of Europe’s fastest-growing beauty brands.

Our story

Super-charged by 20+ years of experience in the fashion and beauty world, Trinny Woodall founded Trinny London with an important mission – to offer effortless, personalised beauty to people of all ages.

Highly active on social media, Trinny shares her warm, authentic and witty advice daily – whether it’s makeup application or business guidance. She encourages people to evolve, by inspiring and entertaining them in a language that resonates with how they’re feeling.

Our story

Super-charged by 20+ years of experience in the fashion and beauty world, Trinny Woodall founded Trinny London with an important mission – to offer effortless, personalised beauty to people of all ages.

Highly active on social media, Trinny shares her warm, authentic and witty advice daily – whether it’s makeup application or business guidance. She encourages people to evolve, by inspiring and entertaining them in a language that resonates with how they’re feeling.

Product innovation

Product innovation is at the heart of our business and our mission is to offer effortless, personalised beauty for people of all ages. We launched with our iconic stack – cream-based, multitasking little pots of joy that click seamlessly together – and Match2Me, our innovative personalisation tool. Our next move was skincare – highly effective formulations that transform how people look and feel about their skin, and consequently about themselves.

Product innovation

Product innovation is at the heart of our business and our mission is to offer effortless, personalised beauty for people of all ages. We launched with our iconic stack – cream-based, multitasking little pots of joy that click seamlessly together – and Match2Me, our innovative personalisation tool. Our next move was skincare – highly effective formulations that transform how people look and feel about their skin, and consequently about themselves.

Our partnership with Breast Cancer Now

We’ve all been touched by cancer; whether personally, through a friend or a family member, so we want to help. We’ve teamed up with Breast Cancer Now to help support their world-class research and life-changing care for those affected by the disease.

Our partnership with Breast Cancer Now

We’ve all been touched by cancer; whether personally, through a friend or a family member, so we want to help. We’ve teamed up with Breast Cancer Now to help support their world-class research and life-changing care for those affected by the disease.

Join the Trinny Tribe

Join over 71,000 like-minded beauty lovers who support, empower and uplift one another. With a focus on community, conversation and feeling your best, the Trinny Tribe is a joyful place to be. Devoted to people sharing their stories and the products they love, the Trinny Tribe will be your source for inspiration, information, and a whole host of new BFFs.

Join the Trinny Tribe

Join over 71,000 like-minded beauty lovers who support, empower and uplift one another. With a focus on community, conversation and feeling your best, the Trinny Tribe is a joyful place to be. Devoted to people sharing their stories and the products they love, the Trinny Tribe will be your source for inspiration, information, and a whole host of new BFFs.

Join the team

Come and join us – we’re always on the lookout for people to join our talented and motivated team. Our purpose is to give our customers the tools and confidence to be their best, and we do this for our team too.

If you’re keen to join one of Europe’s fastest-growing beauty brands and be part of our slightly mad yet extraordinary team, we’d love to hear from you.

Join the team

Come and join us – we’re always on the lookout for people to join our talented and motivated team. Our purpose is to give our customers the tools and confidence to be their best, and we do this for our team too.

If you’re keen to join one of Europe’s fastest-growing beauty brands and be part of our slightly mad yet extraordinary team, we’d love to hear from you.