Find your perfect serum by skin concern

If your cleanser and exfoliant were the warm-up, then your serum is the main event. This is the time in your routine to really address the appearance of your most pressing skin concerns, whether that’s a lack of luminosity, sagging, blemishes or fine lines.

Choose your serum by skin concern


Pick and choose your serum based on what matters most to you. You can always double-up too, using serums on alternate nights or mixing and matching between morning and evening.


For brighter, glowing skin: Vitamin C


Not just something you find in the fruit bowl, vitamin C has serious benefits for the skin. It’s what’s known as an antioxidant, which means it does a brilliant job at shielding skin from the damaging effects of free radicals. Free radicals are pesky molecules and atoms created by things such as UV rays, pollution and stress and cause damage to our complexions, by causing the components of healthy cells to oxidise. Antioxidants are, as the name suggests, anti this negative process. They shield and protect our healthy skin cells from damage, preventing dullness and premature ageing.


Vitamin C’s blocking capabilities don’t stop there. This powerhouse is also part of a family of ingredients called tyrosinase inhibitors. They help prevent the production of excess melanin (the protein that gives skin its pigment), so age and post-breakout dark spots needn’t be a fact of life.


With continued use, a vitamin C serum will leave you with a brighter complexion, as well as helping to even skin tone and visibly reduce dark spots. The ultimate refresh, think of it as a juice cleanse for your complexion.


For clearer, clarified and smoother skin: Retinal and niacinamide


Retinoids are often only mentioned in the context of fine lines and wrinkles, but they were originally used in the treatment of acne. Doctors only noticed their anti-ageing benefits as a side effect. There are a number of different derivatives that sit beneath the retinoid umbrella, including retinal, retinol and retinyl esters. Retinal is a real hero, bringing impressive benefits with a low chance of irritation.


Retinoids take a two-pronged approach to clearing breakouts. Not only do they speed up cell turnover so that pores don’t become congested, they also seem to help balance excess sebum so there is less oil present in the skin. They clean up after a bad spell of spots too, helping to fade existing marks and discolouration.


Adding niacinamide into the mix helps to reduce the chance of breakouts even further. Spots are formed when dead skin cells combine with sebum (the oil in our skin) and create a blockage. Niacinamide helps to reduce excess oil so there’s less chance of a gloopy traffic jam occurring on your complexion.


For visibly renewed, ageless-looking skin: Retinoids


Feel like your skin isn’t quite as vibrant as it used to be? Maybe it’s lost its energy, with a lack of firmness and wrinkles among your biggest bugbears. We have already sung the praises of retinoids when it comes to helping to banish breakouts, but they have a huge part to play in restoring life to the skin too.


Retinoids have the ability to jumpstart our skin’s dwindling production of collagen and elastin, making it behave less like older skin, and more like younger skin. Think of it like a shot of espresso the morning after a late night. They can also speed up cell turnover, reducing the appearance of marks and fine lines in the process. Skin appears firmer and plumper, with tell-tale age spots dulled and diminished.