Lightweight yet long-wearing, BFF All Day is the secret to coverage without the cake.
Our breathable foundation gives a modern, natural matte finish that stays put all day (or night) long. Enriched with pro-ceramide and vitamin B3 to bring out the best of your complexion, our formula smooths skin and reduces the appearance of fine lines. This is comfortable coverage you can rely on all day.
All skin types
Natural matte, medium coverage
on orders over $100.00
3 free samples
with every order
All-day staying power
Long-lasting pigments stay fresh and feel comfortable all day long
Coverage without the cake
No caking, no creasing, no settling into fine lines – just that freshly applied finish from AM to PM
Our formula glides on for an instant smoothing effect while pro-ceramide helps to smooth skin texture over time
Reduces the appearance of lines
Vitamin B3 reduces the appearance of fine lines by helping to reinforce the skin’s structure (think of it like scaffolding)
How BFF All Day compares to the rest of our collection
How do I find my foundation shade?
What’s the difference between BFF All Day and BFF De-Stress?
BFF De-Stress is our first-of-its-kind tinted serum that helps manage the appearance of stress on your skin and provides medium, radiant coverage. It’s perfect for normal or dry skin in need of a boost. BFF All Day is our lightweight yet long-wearing natural matte foundation – it’s great for all skin types and delivers, medium, buildable coverage that stays put all day long.
Is this a full-coverage foundation?
BFF All Day is a medium, buildable foundation – this means that it can be layered to provide fuller coverage without looking heavy and cakey on the skin.