


5 shades
Free standard delivery on orders over $100

All-day staying power
Long-lasting pigments stay fresh and feel comfortable all day long
Coverage without the cake
No caking, no creasing, no settling into fine lines – just that freshly applied finish from AM to PM
Smooths skin
Our formula glides on for an instant smoothing effect while pro-ceramide helps to smooth skin texture over time
Reduces the appearance of lines
Vitamin B3 reduces the appearance of fine lines by helping to reinforce the skin’s structure (think of it like scaffolding)

Take one or two pumps and blend into your skin using your fingers or our Complexion T-Brush
If you want a little extra coverage, tap Just A Touch foundation-concealer onto your skin and blend
How BFF All Day compares to the rest of our collection

How do I find my foundation shade?
It couldn’t be easier – head over to our innovative Match2Me tool to find your perfect shade.
What’s the difference between BFF All Day and BFF De-Stress?
BFF De-Stress is our first-of-its-kind tinted serum that helps manage the appearance of stress on your skin and provides medium, radiant coverage. It’s perfect for normal or dry skin in need of a boost. BFF All Day is our lightweight yet long-wearing natural matte foundation – it’s great for all skin types and delivers, medium, buildable coverage that stays put all day long.
Is this a full-coverage foundation?
BFF All Day is a medium, buildable foundation – this means that it can be layered to provide fuller coverage without looking heavy and cakey on the skin.
BFF All Day goes well with...



5 shades



4 shades
A silky blendable illuminator for lasting radiance
Choose shade


12 shades


Intense peptide moisturizer for plump, bouncy skin, suitable for normal to dry skin