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AWARDS: BEST FOUNDATION: Trinny London - BFF All Day Foundation (HiStyle's Best Beauty Buy awards, IRE, 2025)

USER TRIALS:
80% agree redness and imperfections are instantly covered*
93% agree BFF All Day doesn't look cakey**
92% agree BFF All Day makes skin look smoother**
94% agree BFF All Day feels breathable**
89% agree BFF All Day leaves skin feeling moisturised throughout the day**
90% agree BFF All Day doesn’t crease throughout the day***
90% agree BFF All Day doesn’t settle into fine lines throughout the day***
92% agree BFF All Day feels comfortable all day***

*In a study of 125 people for 1 day
** In a study of 125 people for 7 days
*** In a study of 125 people for 28 days

This is coverage without the cake. Long-lasting pigments mean our foundation stays fresh and feels comfortable all day long, while delivering medium yet impressively lightweight coverage with zero cakiness, creasing, or settling into fine lines. Instead of just sitting on the surface, BFF All Day is packed with active skincare ingredients that work hard throughout the day. Pro-ceramide helps to smooth skin texture over time, and vitamin B3 reduces the appearance of fine lines by reinforcing the skin’s structure.

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Application tips

How to apply BFF All Day

  1. Take one or two pumps and blend into your skin using your fingers or our Complexion T-Brush

  2. If you want a little extra coverage, tap Just A Touch foundation-concealer onto your skin and blend

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How BFF All Day compares to the rest of our collection

Your BFF All Day FAQs

BFF All Day is our long-lasting skincare-infused foundation that provides breathable, natural soft-matte coverage. It uses active skincare ingredients to help smooth fine lines and skin texture without cakiness, cracking, or settling into wrinkles.

No. BFF All Day does not contain broad-spectrum SPF. For daily sun protection, apply an SPF Moisturiser as your protective base layer before applying BFF All Day.

  • Take one or two pumps and blend into your skin using your fingers or our Complexion T-Brush.
  • If you’d like a little more coverage, apply extra product or Just A Touch where you feel you need it.

Yes, BFF All Day is great for dry skin. Instead of just sitting on the surface, our foundation is packed with active skincare ingredients that work hard throughout the day. Pro-ceramide helps to instantly smooth out uneven texture, while vitamin B3 acts like a supportive scaffolding for your skin, reinforcing its natural structure and visibly fading the appearance of fine lines. Combined with powerful antioxidants to shield against daily environmental stress, it keeps your complexion looking vibrant, balanced, and perfectly fresh from your first morning coffee to your evening wind-down.

BFF All Day: A long-wearing foundation delivering higher coverage with a natural soft-matte finish. It uses pro-ceramides to help smooth skin texture over time, and vitamin B3 (niacinamide) to help reduce the appearance of fine lines by reinforcing the skin’s structure.

BFF De-Stress: A tinted serum delivering low-medium buildable coverage with a radiant, dewy finish. It’s formulated with our exclusive NP-TriOx™ technology to target cortisol, redness, and tiredness in normal-to-dry or stressed-out skin.

It couldn’t be easier – head over to our innovative Match2Me tool to find your perfect shade.

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