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94% agree Line2Define Lip has a smooth, creamy texture that doesn't drag**

94% agree Sheer Joy makes their lips look instantly fuller*

*User trial on 105 women over 4 weeks
**User trial on 208 women over 4 weeks

95% agree the kit adds volume and definition to lips*

Lip Kits - FAQ

We’ve done the matchmaking for you. These duos are matched with their perfect partners, specifically paired to take the guesswork out of finding your most flattering shades.

Line2Define comes first to define your lips and stop your colour from feathering or to wear all-over as a base. Sheer Joy comes second to deliver a glossy finish and 24-hour moisture boost.

Unlike traditional plumping lip balms which use ingredients like the active component of chilli to temporarily swell your lips, Sheer Joy is powered by portulaca pilosa extract for hydration and pro-collagen peptides for long-term plumping.

Nope. The texture is oil-based for all the shine of a lip gloss but none of the stickiness.

It’s all in the formula. Line2Define Lip is waterproof and smudge-proof for long-lasting, feather-free wear.

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Application tips

How to apply the Lip Reset Kit

Glide Line2Define Lip Liner across your lip line, starting with your Cupid’s bow and the centre of your bottom lip, working outwards to the corners.

For fuller-looking lips, overdraw the line slightly, and for long-lasting colour, fill in your lips with the creamy liner.

Top with Sheer Joy Lip Oil, smoothing the applicator across your lips for a sheer wash of glossy colour.

Our lip transformation hacks

The Thin Lips Club

The Thin Lips Club

Small lips, meet your fullest potential

FULLER LIPS THIS WAY
The Resting B*tch Face Club

The Resting B*tch Face Club

Bored of everyone asking ‘what’s wrong?’

TURN YOUR FROWN UPSIDE DOWN
The Unbalanced Lips Club

The Unbalanced Lips Club

Wish you could even up your lips?

RESTORE BALANCE
The Fine Lip Lines Club

The Fine Lip Lines Club

Frustrated by lip colour that goes walkabout?

STAY IN THE LINES
The Scared of a Strong Lip Club

The Scared of a Strong Lip Club

Are you a lip colour wallflower?

BE BOLD
Customer reviews

What our community is saying…