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Face

When an effortless routine calls, our base essentials answer – say hello to our complexion-enhancing collection of face makeup. From our bestselling Miracle Blur to our award-winning serum-concealer, this is your one-stop-shop for finding your perfect base…

BFF SPF 30 Cream
BESTSELLER
5 shades
Skin Perfector

BFF SPF 30 Cream

PERFECT FOR

All skin types

COVERAGE LEVEL

Sheer

FINISH

Healthy glow

SIZE

30ml

Choose shade
£39.00
BFF De-Stress
12 shades
Tinted Serum

BFF De-Stress

PERFECT FOR

Normal/dry skin in need of a boost

COVERAGE LEVEL

Low-medium, buildable

FINISH

Radiant

SIZE

30ml

Choose shade
£39.00
BFF All Day
18 shades
Foundation

BFF All Day

PERFECT FOR

All skin types

COVERAGE LEVEL

Medium, buildable

FINISH

Natural matte

Choose shade
£39.00
BFF Eye
12 shades
Serum-Concealer

BFF Eye

PERFECT FOR

All skin types

COVERAGE LEVEL

Buildable

FINISH

Bright

SIZE

6ml

Choose shade
£28.00
Miracle Blur
Miracle Blur
Line Filler

Miracle Blur

Skin-smoothing, pore-blurring line filler

Just A Touch
25 shades
Foundation + Concealer

Just A Touch

Pigment-rich coverage for precise cover-ups

Choose shade
£28.00
The Right Light
4 shades
Highlighter

The Right Light

Subtly transformative cream-based highlighter

Choose shade
£25.00
Golden Glow
4 shades
Bronzer

Golden Glow

Cream-based bronzer for a sunkissed glow

Choose shade
£25.00
Complexion T-Brush
Makeup brush

Complexion T-Brush

Dome-shaped, base-perfecting brush for a seamless finish

Face Finish
Face Finish
Mattifying Balm

Face Finish

Mattifying balm to zap shine and smooth pores

Skin First
Worth £160
Choose your shades
TINTED SERUM, SKIN PERFECTOR, CONCEALERS + LIP + LINE FILLER

Skin First

BFF De-Stress, BFF SPF 30 Cream, BFF Eye, Just A Touch and Miracle Blur.

Build my stack
£150.00
Good Foundations
Worth £78
Choose your shades
FOUNDATION + SKIN PERFECTOR

Good Foundations

The foundations for a great skin day; bestselling, glow-boosting skin perfector and long-lasting natural matte foundation

Choose shades
£76.00
Complete Coverage
Worth £67
Choose your shades
FOUNDATION + SERUM-CONCEALER

Complete Coverage

Your essential coverage duo; dark circle-brightening serum-concealer and long-lasting natural matte foundation

Choose shades
£65.00
Miracle Complexion
Worth £65
Choose your shades
SKIN PERFECTOR + LINE FILLER

Miracle Complexion

Cult bestselling makeup duo. Lip + line filler & glow-boosting skin perfector

Choose shades
£59.00
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How to find your perfect shades…

Wondering how to find your makeup match? We’ve made it easy…

Match2Me is our innovative online tool that highlights the perfect shades of makeup for you, based on your skin, hair and eye colours. Better yet, it takes less than a minute. From the most flattering blush hues to helping you curate your perfectly matched makeup base, our Match2Me tool is your personalised cheat sheet for finding the right shade, every time.

FIND YOUR MATCH

What’s the difference between Miracle Blur and Face Finish?

Miracle Blur and Face Finish are two of our all-time favourites, but what’s the difference? Miracle Blur softens and blurs away the appearance of wrinkles, enlarged pores and acne scars, while Face Finish zaps shine for a more matte finish.

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Your face FAQs

It couldn’t be easier – head over to our innovative Match2Me tool to find your perfect shade, based on your unique combination of skin, hair and eye colours.

BFF De-Stress is our first-of-its-kind tinted serum that helps manage the appearance of stress on your skin and provides medium, radiant coverage – it’s perfect for normal or dry skin in need of a boost. BFF All Day is our long-lasting natural matte foundation – perfect for those days when you want a little extra coverage.

Contouring can help to lift and transform your whole look. Swipe a wash of Cheekbones in the areas you’d like to define, such as your jawline, down the sides of your nose and your cheekbones. If you’ve made any mistakes (we can all be a bit heavy-handed at times), simply buff some of your base makeup into your contour to diffuse the colour.

BFF Eye is our award-winning under-eye serum-concealer. It merges all of the skincare benefits of an eye serum with breathable, buildable coverage and is formulated with our Duo Peptide Complex to help firm and tone the under-eye area. Just A Touch is our pigment-rich foundation + concealer for days when you want a little extra coverage. The formulation is easy to control and blend, helping to even skin tone and conceal redness, blemishes and pigmentation, while still feeling lightweight and breathable.

Applying a soft wash of highlighter will help to create a lit-from-within radiance, enhancing the areas on your face that would naturally catch the light. The Right Light, our cream-based highlighter, blends seamlessly into the skin to create a subtle, ethereal glow.

Much easier to apply than its powdered cousin, cream-based bronzer can transform your look in a matter of seconds. Using a brush or your fingers, gently blend Golden Glow on the areas of your face that the sun would naturally hit – think the high points, such as your forehead, nose and chin.

The T-Zone

Read, watch and be inspired...

Should you apply foundation or concealer first?

Should you apply foundation or concealer first?

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BLOG dark circles

How to cover dark circles for wide-awake eyes

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How To Use BFF SPF 30 Cream with Katie

How to use BFF SPF 30 Cream with Katie

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BLOG Cream makeup skin tone guide

How to match your makeup to your skin tone

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Contouring Masterclass

Contouring Masterclass with Rae Morris

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