Eye
From our cream eyeshadows to our dual-ended mascara and tinted brow gel, these mistake-proof essentials will transform your look in the blink of an eye…
I always found doing eye makeup really complicated, so I wanted to create a collection of products that would make it incredibly easy to create an impactful look
How to apply Lash2Brow
Want to know how to transform your lashes and brows in the blink of an eye? It’s easier than you think…
Brush the wand through your upper lashes, coating them from root to tip. Then, use the end of the wand to wiggle the mascara through your lower lashes. For extra oomph, add a second coat.
With the brow gel, start at the outer end of your brow and brush the wand backwards through your brows to coat every hair and add volume. Then brush the wand upwards in short sweeping motions for an eye-opening lifted effect.
How to apply cream eyeshadow
Before you apply your cream eyeshadow...
Applying cream eyeshadow is a walk in the park, here’s our expert-approved step-by-step…
To create a light wash of colour, pat a small amount of Eye2Eye onto your eyelid and blend outwards – you can use your finger or our Conceal/Eye Contour T-Brush. If you want to dial up your look, take a second Eye2Eye shade and blend it into your crease.
For an effortless statement, apply Eyetallics to the lid with your finger using small strokes. If you want a more intense look, gently tap on more colour to build up the pigment and create an even bolder metallic finish.
To line your eyes, Take a darker eye shade onto the liner brush in the T-Kit and create a smooth line above your lashes, straight line start in the middle and work outwards to the end of your lash line.
Your eye FAQs
What is cream eyeshadow?
Cream eyeshadow has a rich, buttery formula compared to their traditional powdered cousins. They’re super easy to apply (with your fingers or a brush) and blend effortlessly, so you can create any eye look in next to no time
Why use cream eyeshadow instead of powder?
Cream-based eyeshadows glide effortlessly onto your eyelids and blend easily, meaning there’s no tugging or pulling at your lids and you can easily build intensity. Better yet, you don’t need to worry about any powdery fallout ruining the rest of your look and any mishaps are easy to buff away.
Should I apply eyeshadow with a brush or my fingers?
That’s up to you! Some people prefer to mix it up and use their fingers for a speedy wash of colour across their lids and a brush for more precise moments. We suggest you try both techniques and find out what works best for you.
What are the benefits of wearing mascara?
Many people’s desert-island beauty essential, mascara transforms your lashes, boosting length and volume to create instant impact and draw attention to your eyes.
What does tinted brow gel do?
A tinted brow gel defines your brows, taming any stubborn hairs while adding texture and filling in any gaps – it’s the ultimate face framer.
How do I know what shades will suit me?
Whether you’re looking for a flattering new eyeshadow or the perfect tinted brow gel, our handy Match2Me tool can help you find your perfect match. Simply complete your profile by answering a few simple questions and we’ll share your most complementary shades based on your skin, hair and eye colours.
What is the difference between your eyeshadows?
Eye2Eye is our collection of moisture-enriched, cream-based eyeshadows and liners, available in matte and shimmering shades. Eyetallics are our metallic eye shades developed to deliver maximum payoff with minimal effort – when you want to create a statement, these are your go-to.
Face
Everything you need for a glowing base
Eyes
Eye-opening essentials to transform your look
Blush
Cream-based shades to lift your complexion
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Matte, shimmer, gloss and glow for every mood
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The cult favourites our community is loving
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