Eye

Cream eyeshadow has a rich, buttery formula compared to their traditional powdered cousins. They’re super easy to apply (with your fingers or a brush) and blend effortlessly, so you can create any eye look in next to no time

Cream-based eyeshadows glide effortlessly onto your eyelids and blend easily, meaning there’s no tugging or pulling at your lids and you can easily build intensity. Better yet, you don’t need to worry about any powdery fallout ruining the rest of your look and any mishaps are easy to buff away.

That’s up to you! Some people prefer to mix it up and use their fingers for a speedy wash of colour across their lids and a brush for more precise moments. We suggest you try both techniques and find out what works best for you.

Many people’s desert-island beauty essential, mascara transforms your lashes, boosting length and volume to create instant impact and draw attention to your eyes.

A tinted brow gel defines your brows, taming any stubborn hairs while adding texture and filling in any gaps – it’s the ultimate face framer.

Whether you’re looking for a flattering new eyeshadow or the perfect tinted brow gel, our handy Match2Me tool can help you find your perfect match. Simply complete your profile by answering a few simple questions and we’ll share your most complementary shades based on your skin, hair and eye colours.

Eye2Eye is our collection of moisture-enriched, cream-based eyeshadows and liners, available in matte and shimmering shades. Eyetallics are our metallic eye shades developed to deliver maximum payoff with minimal effort – when you want to create a statement, these are your go-to.